About us - Expertise built on a decade of e-commerce.
I started JayB.Codes because I saw too many e-commerce brands struggling with stores that simply weren't built to convert. My mission is simple: to transform your Shopify platform from a passive website into a powerful, sales-driven system.
I personally lead every project, ensuring the final product is not only technically flawless but strategically positioned for tangible growth. My experience, honed over 10 years of working with the Shopify ecosystem, drives my consulting approach.
My philosophy - The principles that drive every project.
My commitment goes beyond technical delivery. These three core principles are embedded in every project I take on, ensuring a successful partnership and a platform built for long-term growth and measurable revenue.
- Absolute Transparency. E-commerce development is a black box no more; I share the code, strategy, and process openly for total visibility.
- Conversion First. I don't build sites that just look good; I engineer every custom feature and design decision to maximize your ROI and impact on conversion rate.
- Enduring Quality. Your platform must be built to last, so I write clean, modern code using Shopify 2.0 best practices to ensure peak performance and low long-term costs.
My story - 10 years building, scaling, and selling on Shopify.
My expertise isn't theoretical; it's battle-tested. My approach is rooted in real-world experience, driven by the knowledge of what truly makes a Shopify store profitable.
My journey into e-commerce began by building and scaling my own Shopify store, where I quickly learned the difference between a functional website and a profitable one. This real-world experience, honed over 10 years of working with the Shopify ecosystem, drives my consulting approach: I treat your business like my own, focused purely on solutions that deliver clear financial returns.

Skip the e-commerce learning curve.
Work with 10 years of Shopify experience to instantly avoid costly development mistakes and time-consuming technical dead ends.Full code visibility & zero guesswork.
I guarantee absolute transparency: you get open access to the process and the code, ensuring you always own and control your valuable digital asset.Features measured by ROI, not looks.
Every custom feature and strategic design choice is engineered to deliver a tangible return, maximizing your conversion rate and bottom line.Scalable, future-proof foundation.
Your store is built on clean, modern code and Shopify 2.0 best practices for lightning-fast performance, stability, and effortless long-term growth.
Ready to build a Shopify store that drives real results?
You know my process, my values, and my commitment to your success. If you're ready to partner with an expert who guarantees transparency and delivers measurable growth, let's talk goals.